Scapa Industrial spent FY20 integrating commercial IT systems and strategy with our content and product offering to deliver an enhanced front-end customer experience. Through an internally built-for-purpose mobile application, our commercial teams gained real-time data on account performance and the potential to increase customer conversion rates with real-time data.
In addition, this allowed us to significantly improve our digital footprint by integrating our E-Portal, Industrial website and Grasp mobile applications.
The combination of a multi-language, multi-market e-marketing foundation that can develop and launch campaigns in less than 48 hours, and improvements in Scapa Industrial’s digital presence enabled the business unit to quintuple qualified lead generation and add 3% in new revenue.
(2019: £170.5m)
(2019: £22.3m)
(2019: 13.1%)
High performance adhesive systems to meet the strict OEM technical and quality requirements for automotive wire harness systems.
Cable tapes and jointing components for protection and performance applications in power, sub-sea, control, data and fibre optic cables.
Class-leading, self-adhesive tape solutions that meet the needs and requirements of every sector within the building and construction market.
Technical adhesive tapes, films and foams for a wide range of specialist market sub-sector applications.
Scapa has been setting the standard for specialised consumer tapes for decades by leveraging our technical expertise and experience.
Double-digit revenue growth in Asia made up the shortfalls in Europe and North America to deliver modest revenue growth across the global Consumer portfolio
Achieved mid single-digit revenue growth in the Cable segment
Despite an overall slowdown in the market, the Automotive segment in Europe had a strong second half of the year and generated nearly 3% revenue growth with existing customers and new project start-ups
5% revenue growth despite an overall sluggish Construction market
Renfrew Pro™ hockey tapes were featured in special NHL events such as Military Appreciation Nights and the Hockey Fights Cancer initiative
Barnier® Orange brand celebrated 50 years of market prominence in the consumer markets in France
Opened a new converting and distribution facility in Delhi, India to better serve customers in the North of India
Continued focus on maximising asset utilisation
Specialty segment experienced a significant reduction in revenue due to product rationalisation and reduction in volume at key accounts mainly in North America
Scapa is now part of MATIV, a worldwide leader in speciality materials. At Mativ, we believe in the potential of what we can do, together, to improve life for people everywhere, every day.
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